![]() ![]() In the coming weeks, Jigsaw and YouTube will blanket Poland, Slovakia and Czechia with a series of video ads designed to help people identify and refute derogatory tropes about migrants. Jigsaw CEO Yasmin Green and her team's project examines the efficacy of using video to “inoculate” people against misinformation on social media. Now Green and her team are trying to test whether they can fend off those hateful ideas using a tool that too often fuels them: YouTube. ![]() “I didn't know what the individual claims were going to be,” Green said, “but seeing Russia use migrant flows to disrupt countries in the context of Syria and Syrian refugees in the past in Europe, it's clear that's going to repeat itself.” As the CEO of Jigsaw, a sort of anti-extremism research group within Google, Green has seen and studied the ways viral lies about Syrian refugees have been weaponized in recent years. “The country of 38 million people, Poland, was taking in 4 million refugees from Ukraine with open arms,” Green said. Three months after Russia launched its brutal assault on Ukraine, sending millions of refugees over the border into neighboring countries, Yasmin Green took a trip to Poland to study how disinformation about migrants was spreading there.īut instead of finding the kind of simmering resentment she’d seen directed at so many other migrant groups, Green sensed what she called a “real euphoria” among Polish citizens about the humanitarian role they were playing.
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